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 Tsutomu Okada, President |
| Introduction |
We would like to extend our gratitude for your continuous support and cooperation. |
The Backs Group announced the business results for the year ended March 31, 2010, on May 10, 2010. Contrary to our wishes, the Group suffered a decrease in both income and profit in FY2010, with net sales falling by 9.6% and operating income by 34.2%, year on year. We offer our sincere apologies on our failure to fulfill the expectations of our shareholders and other stakeholders. |
During the year ended March 31, 2010, the Group worked to improve its profitability, as well as enhance its management base, by making efforts that included the following: |
- Enforcement of activities to receive orders for wide-area and SP contracts
- Enhancement of staff education and training
- Implementation of measures regarding the amendment of the Worker Dispatch Law
- Expansion of business domains through business partnership
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Although some results were achieved with respect to the promotion of outsourcing in connection with the amendment of the Worker Dispatch Law, the Group was not able to acquire the targeted contracts by March 31, 2010. Further, wide-area and SP contracts could not contribute to the Group’s performance due to the decrease in number caused by the deterioration of the economic climate. However, the Group succeeded in enhancing its service lineup by forming a business partnership with REQUEST INC., whose strength lies in the planning and execution of sales promotion, and acquiring a majority interest in JBtoB Co., Ltd., which provides analysis services (ASP services) on POS data with customer attributes to retailers and manufacturers, along with consulting services on efficient use of information, for inclusion of the company as a subsidiary. |
During the year ending on March 31, 2011, the Group will continue in its endeavor from the previous year to expand business domains and improve profitability through the promotion of outsourcing in connection with the amendment of the Worker Dispatch Law, along with capital and business alliances, and other means. In April 2010, a capital and business alliance was made with ICR Co., Ltd., which provides tax and due payment services and door-to-door surveys services (support services for financial institutions and government agencies). Having successfully established an environment that makes it possible for the Group to collectively provide all services from the planning and management of store-front sales to mystery shoppers and customer analyses, efforts will now be made to also enhance the service menu for segments that do not involve human resources. |
Further, in view of the potential for growth and increasing demand in the Chinese home appliance market, the Group will seek to expand its business by establishing a subsidiary in China to provide education and training in store-front sales support, as well as consulting services, to companies engaged in B-to-C business in the target market.
(Please refer to the “Summary of Consolidated Earnings Report for the Year Ended March 31, 2010” dated May 10, 2010 for detailed business results.) |
| We would sincerely appreciate your cooperation and support in the future. |
| Tsutomu Okada, |
| President, |
| Backs Group Inc. |
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 Yuhiko Nishioka, Chair Person |
| Our aim to be an “all-round orange-color company” |
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Established in April of 1989, Backs Group has provided services focused on sales/sales support activities as a field marketing partner of BtoC companies. Our services are based on the management philosophy of “growing with our customers and contributing to society”. Our management philosophy is represented by our logo mark. |
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The three over lapping ellipses represent “customers” and “consumers” and “staff” working in the Backs Group. Blue, a color that evokes a sense of responsibility and trust, represents “customers”. Yellow, which evokes joy and fun of shopping, represents “consumers”. Green, which stands for growth and advancement, represents “staff”. Orange at the center of the logo represents Backs Group, which seeks to bring together “customers”, “consumers” and “staff” through communication and build a mutually harmonious and beneficial relationship. |
| In the future, it is expected that the staffing service market will face severe selection from clients. This severe environment will be caused by a decrease in young labor due to an aging society and a low birth rate, as well as due to a changing industrial structure. In order to stay ahead of our competitors in such a severe market environment and in order to achieve medium-to-long-term growth, we must continue to exist as a company that receives increased trust from our clients. We must provide services that create a higher level of customer satisfaction by using our experience and know-how in sales/promotions for BtoC companies and by using our resources of more than 90,000 registered staff members. For this purpose, we shall constantly strive to enact continuous management reforms in order to in order to increase our accumulated know-how and gain the trust of our clients. |
| As a medium term strategy, we will make full efforts to enhance our presence in the market as an “all-round orange company” on behalf of our stakeholders such as clients, staff, employees and shareholders. |
| The whole Group will try harder to make further advancements for the future. I would like to ask for your continuous guidance and support. |
| Yuhiko Nishioka, |
| Chair Person, |
| Backs Group Inc. |
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