

| The effectiveness of marketing, sales, and
other work that requires customer interaction varies greatly
with the skill level of people. Backs Group’s orange collar
staff make a difference in raising sales. |
| |
Company » Sales channel
Build trusting relationships |
| |
» Rounders (Route
sales staff) |
| |
Company/Sales channel » Consumer
Direct appeal in-store to encourage purchase |
| |
» Field staff (In-store
sales personnel)
» Campaign staff |
| |
Consumer » Company
Build relationships with consumers |
| |
» Call center staff |
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| Simply providing personnel is not enough to
lessen the burden on companies in areas such as training employees
to deal with people or evaluating the effectiveness of retail
support and sales promotions. By providing added value in the
form of implementation expertise and structuralized operations
ability, we offer a total solution service that answers companies’retail
support needs. |
| |
Operations coordination for staff
management, training and information gathering |
| |
» Field support
(Operations management function) |
| |
Planning and conducting of in-store
campaigns |
| |
» Sales support
planning and operation |
| |
Utilization of staff management, training
and selling expertise |
| |
» Call center support |
|
|