The leading company for retail support outsourcing service
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Retail Support Service Business Model

Backs Group's retail support outsourcing service links together companies, sales channels and consumers-the three elements of the distribution structure. We provide a total solution service that meets a variety of needs, including increasing sales for companies and stores, and helping consumers make appropriate purchases.

Call Center Staff Rounders Field Staff Campaign Staff Call Center Staff

Personnel Support Service
The effectiveness of marketing, sales, and other work that requires customer interaction varies greatly with the skill level of people. Backs Group’s orange collar staff make a difference in raising sales.
Company » Sales channel
Build trusting relationships
  » Rounders (Route sales staff)
Company/Sales channel » Consumer
Direct appeal in-store to encourage purchase
  » Field staff (In-store sales personnel)
» Campaign staff
Consumer » Company
Build relationships with consumers
  » Call center staff

Value-Added Service
Simply providing personnel is not enough to lessen the burden on companies in areas such as training employees to deal with people or evaluating the effectiveness of retail support and sales promotions. By providing added value in the form of implementation expertise and structuralized operations ability, we offer a total solution service that answers companies’retail support needs.
Operations coordination for staff management, training and information gathering
  » Field support (Operations management function)
Planning and conducting of in-store campaigns
  » Sales support planning and operation
Utilization of staff management, training and selling expertise
  » Call center support

The Backs Group business model is a total service that combines personnel support service and added-value services.

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Rounders Field Staff Campaign Staff Call Center Staff