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| "New product launched!" "New
service introduced!" |
| But simply announcing these products and services
in catalogues and in the media, or placing them on store shelves, is
not enough to convey their merits. At a time when consumer impulse
to buy is sluggish, it is more important than ever to enhance appeal
for products that require explanations to produce a sale. |
| This business environment has brought to the mainstream sales strategies that directly encourage an impulse to buy through in-store retail support. Backs Group has helped companies quickly respond to this need by developing a unique retail support outsourcing service.
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| It is impossible to expand sales of products without assistance from sales channels. Understanding what kind of assistance these sales channels need, and building a relationship of trust by providing total support is of vital importance. Backs Group’s rounders make routine visits to individual volume stores and general merchandisers in place of clients’ sales reps, and are responsible for collecting such information as marketing activities and other various surveys. |
• Provide product appeal and encourage buying by stores
• Relay new product and other manufacturer information
• Collect information on stores and their needs
• Manage product stocks and various sales tools
• Gain and increase the share of prime shelf space
• Offer guidance on creating effective selling spaces |
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| In-store sales encouragement that stimulates the buying impulse through the actual sale is the most effective type of sales promotion that leads directly to increased sales. Backs Group’s field staff provide sales support at the point of sale, and are directly involved in the sale of the product. |
• Encourage sales by explaining and demonstrating
products to customers
• Conduct sales promotion campaigns
• Maintain the selling and display space
• Respond to product inquiries from customers
• Collect and report quantitative data such as daily sales volumes
• Collect and report qualitative data on consumer trends and competing
products |
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| Field support staff perform a wide range of the usual functions of a client’s sales reps, handling requests from distribution channels and responding to inquiries. One part of the role of field support is to collect raw marketing data directly from rounders and field staff that can not be obtained from just numbers, and provide this as feedback that will be useful in clients’ sales strategies and marketing activities. |
• Means of effectively managing staff engaged in retail
support
• Manage and distribute catalogues and other sales tools
• Respond to inquiries for product information
• Collect and relay direct feedback from volume retailers and consumers
(Consumer
reactions, Competitor informatinons etc.)
• Create and compile data in formats tailored to customer needs |
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| All companies want their newly launched products
to become hits. And they want sales during peak periods to exceed those
during regular times. To achieve these goals it is necessary to conduct
in-store campaigns to raise awareness and increase actual sales. |
| Backs Group draws upon its many years of experience
in providing distribution and sales support to plan and conduct sales-oriented
in-store campaigns. We offer a total service package that includes
everything from planning, creation of sales tools and running the campaign
to providing campaign staff highly skilled in selling. |
• Sales-oriented
proposals from an in-store sales viewpoint
• Designs for highly effective promotional tools
• Effective sales promotions by staff skilled in selling
• Large-scale campaigns though a single contact possible |
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< Mobile telecommunications >
• Mobile telecommunication device manufacturers
• Telecom carriers
• Primary agencies of telecom carriers (retailers and manufacturers) |
< Digital consumer electronics >
• Personal computer and peripheral device manufacturers
• Software manufacturers
• Broadband service providers
• Digital consumer electronics manufacturers, etc. |
< New sectors >
• Automotive accessories manufacturers
• Manufacturers of consumer goods such as daily items and toiletries
• Alcohol beverage producers
• Finance (Banks, distributors, consumer credit, oil companies), etc. |
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