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| Corporate sales strategies are placing greater emphasis on retail support and sales promotions, so the need for retail support outsourcing is expected to grow quickly. Despite the way that corporate sales strategies influence the market, latent demand makes it robust. Continually responding to client needs, and providing services that contribute to consistently greater sales, will continue to drive an expansion of the market. Backs Group, as a leading retail support outsourcing company, continues to provide service high in customer satisfaction, and considers its role as a leader in the expansion of the market to be one of its most important missions. |
| Backs Group has established three strategies for growth in the retail support outsourcing business: |
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| Backs Group’s retail support outsourcing service began with mobile telephone service providers, and has expanded to include digital consumer electronics manufacturers, and clients in the alcohol beverages, finance, and consumer goods and services industries. Backs Group’s expertise in sales and marketing support has been demonstrated through products and services for the general consumer no matter what the industry. We will continue to expand our expertise and structure to meet the retail support needs of a wide range of industries. |
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| Backs Group has consistently added new services to its lineup, such as a retail support outsourcing that provides closer ties with the sales channels in close contact with consumers and leads directly to sales, as well as call center operations that emphasize the importance of follow-up service with consumers after the sale. Our service lineup has grown into a total solution service encompassing the point of sale through the follow-up service. We will continue to expand our service lineup in response to future needs. |
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| Branch offices have been established in major cities throughout Japan in order to provide uniform operation and management of our retail support outsourcing service. We will continue to establish branch offices in areas where needs are greatest to ensure an even more thorough service. |
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| Through these three growth strategies Backs Group will expand its service in order to better serve customer needs, and contribute to the growth of its business. |
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