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As sales channels extend throughout the country, companies are following with retail support and sales promotions. Contracting with different companies in each region makes it difficult to provide instructions and communicate effectively, while differing services and personnel at each company complicates things further.
Through its network of 22 locations across Japan (as of November 1, 2005), Backs Group offers an coordinated, nationwide structure. Clients need only contact their Backs Group representative to issue instructions, which are then relayed to operations managers, and the desired retail support implemented. Backs Group's retail support staff must all meet a certain standard, and an internally designed training program ensures a consistently high level of staff ability anywhere in the country. The same consistently high quality is also provided in our level of service. Backs Group is the only provider of retail support outsourcing in Japan able to offer a uniform, consistently high level of service throughout the country.
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Market conditions change quickly, and it is essential for companies to collect their own real-time data and react in a timely matter in order to stay a step ahead of the competition. A rapid response allows companies to distinguish themselves from the competition in such areas as customer satisfaction, and is directly linked to rising sales, enhancing its importance.
Backs Group, in the course of its retail support operations, uses its rounders and field staff to gather information from volume retail store employees, along with direct feedback from customers that can only be obtained at the point of purchase. This data is then compiled in-house and relayed to customers. This type of market data collection is useful to corporations in terms of product development and sales strategies, and is one element of the unique business model of Backs Group. |
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Strong communication ability is required for sales, marketing and other work that requires interaction with customers. This is not always the same for every retail store or customer. Being able to adapt to changing needs, and provide the appropriate services is what is important. Providing staff with this skill is what ensures a high-quality retail support service.
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Backs Group, unlike other companies in the staffing business, does not use a simple registration system. Each prospective employee is evaluated through an interview, with those demonstrating a particular aptitude for sales, marketing and customer interaction selected for employment. We also conduct training programs that incorporate sales promotion know-how acquired over many years. The ability to produce these orange collar staff, combining the product knowledge that allows them to fully respond to customer questions, the selling skills that encourage people to buy, and a presence that acknowledges that they are the face of the company or store, is one of the strengths of Backs Group.
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| Backs Group has developed a variety of operational support systems to improve the level of retail support service provided to its clients. |
| BEST
Trinity - a central system that allows for coordinated management
nationwide |
| The BEST Trinity operations system permits complete coverage of all aspects of business, including management of retail support staff, payroll, shifts and invoices. Staff members are able to use internet-enabled mobile telephones to access information on their attendance and schedules. The system also enhances a company’s ability to respond to expected spikes in orders, and contributes to reductions in selling and administrative expenses. |
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| BeCRM - a market data collection and feedback system |
| BeCRM is a sales support system specifically for volume retailers. Direct feedback from retailers and consumers is collected by rounders and field staff and relayed back through mobile phones or personal computers, which is then reported to clients via the Internet. The system provides real-time data collection, and allows clients to conduct customized volume retail sales tailored to each industry. |
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| Be! Learning - an e-learning system for staff training |
| Be! Learning is an e-learning system specially designed for retail support staff, incorporating an original training curriculum based on Backs Group’s unique sales promotion expertise in such areas as product knowledge and selling skills. The system allows for a nationwide, uniform training program, as well as enhances staff skills while on the job, helping ensure consistently high-quality orange collar staff. |
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| Digibeit.com - a recruitment website |
| Backs Group operates its own staff recruitment website, "digibeit.com" to ensure that it consistently employs a sufficient number of orange collar staff. This innovative website allows applicants to have interviews from home using a PC camera, helping Backs Group to quickly recruit personnel, even for nationwide retail support contracts. |
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| Apparel-job.com
- a recruiting website specifically for the fashion industry |
| Backs Group provides employment information related
to temporary staffing and recruiting specifically for the clothing
industry, in cooperation with its portal site "apparal-web.com." This
site matches employers with job seekers. |
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